Meet the team.

We are a fun-loving group of professionals focused on getting your brand endorsed by the most influential moms on the Internet. Below is a little more information about our lives and the things we love most (besides our jobs, of course).

Jyl Johnson Pattee 

Founder and CEO

Jyl Johnson Pattee is the founder and CEO of Mom It Forward. She is a cheese lover, avid traveler (she has been to all 50 states and 37 countries), road tripper, piano player, and dancing queen.

An award-winning writer, she has 10 years of experience in corporate training, advertising (copywriting), and news writing. She is also the        co-founder of the evo Conference and founder of Family Forward.

She has spent half her life in Arizona and half her life in Utah with a few years spread out among Argentina, Ecuador, Texas, and Germany. She

currently lives in the Rocky Mountains.

Jyl, who is your favorite super hero? "Spiderman because I love how he had to learn to grow into his super powers, as well as learned to use them for good in the world."


Jen Tilley

Senior Account Executive and Project Manager

Jen Tilley is a Senior Account Executive and Project Manager for Mom It Forward. When not working, you will most likely find her baking and cooking, clicking the shutter button on her camera, going to sporting events, tasting delicious wine, or spending time on a boat.

As a graduate of Michigan State University (Go Green!), she has years of experience in blogging, branding, content development and management, event management and planning, marketing, program and project management, and public relations.

Previously a Michigander, she lived the city life in D.C. before moving to the countryside of Maryland with her husband, son, and two rescue dogs.

Jen, who is your favorite super hero? "The Incredible Hulk because he turns big and green, is misunderstood, and...well...he's just awesome." 

Troy Pattee 

Marketing Manager

Troy Pattee is our Marketing Manager and he handles our stats and reporting. He's a nature lover (he learned to scuba dive when he was 15) and enjoys skiing, traveling (he has been to 47 of the 50 states), and being a "major prankster."

Troy is a graduate of Brigham Young University with a Bachelor's and Master's degree. He has over 15 years of experience in marketing and

advertising, owning a business, and being an entrepreneur.

Troy was born and raised in Salt Lake City, Utah but has lived in New York, Belgium, and Holland. He currently lives in Utah with Jyl, their two boys, and their dog named Hashtag.

Troy, who is your favorite superhero? "Aquaman because he can breathe underwater (plus the mermaids totally love him)." 

Lindsey Miller Petersen is the Social Media and Community Manager at Mom It Forward. Her favorite hobbies involve anything fine arts and hands-on related. She also loves fun in any form–namely concerts, festivals, parties, and anything where people are gathered together for a common purpose. 

After graduation from Brigham Young University’s fine arts program, she worked in the fine arts industry for five years and then transitioned into the social media industry for JetBlue Airways for four years. 

She grew up in Orlando, Florida, moved to Chesapeake, Virginia, and eventually landed in Utah where she met and married a local. She now lives in Utah with her husband, four kids, and one beloved cat named Charlie Salt.

Lindsey, who is your favorite super hero? “Human Torch, of the Fantastic 4. All of my favorite art forms involve fire in the process. I love how while we mostly think of fire as something that destroys, that it's actually something that can create, as well. I love how taking a different perspective on something can help you see the best in it. I also just like warmth in general.”