Do you represent a company that engages in Shopper Marketing?
We love partnering with shopper marketing companies. You may have new varieties to introduce, a seasonal flavor to offer, or even an application that needs more downloads - anything you want to promote and achieve with your products, we can help you do it.
Shopper Marketing can be done from home, in-store, or for people on-the-go. We have partnered with several companies and have had mom bloggers receive items from a company/ store, have them visit in-store, or receive coupons for them to use. The main goal of these campaigns is to build awareness and excitement for a particular product while providing the customers knowledge of its uses and benefits. It's giving the customers a hands-on experience with the product in exchange for genuine feedback. Here are a look into some of our shopper marketing campaigns:
What better way to get people familiar with a product than to have them experience it in-person? This campaign did just that. Bloggers from across the country hosted in-store live events at Aveda stores. Their attendees learned about the products and had a great time getting makeovers. Even though the cash registers were initially closed, the products were in such high demand during the events that the stores had to open the cash registers. People fell in love with the products. Thanks to blog posts and social media promotions, the brand's products received increased awareness. Click here to learn more about the campaign.
Cool Mom Picks, the popular shopping blog, features the coolest gifts, gear, fashion, DIY, recipes, modern nursery, etc. Hence, Mom it Forward and Cool Mom Picks hosted a Twitter social to chat and share confessions about awesome stuff from childhood that never went away, like Mario, Luigi and Princess Peach from the new Super Mario Bros. 2 available in the new Nintendo 2DS Bundle.
A Giveaway post, RSVP post and social media promotions were done leading up to Twitter social in order to promote the event and increase awareness. Collectively, the campaign generated 7,052 tweets and a massive 98,700,000 impressions on Twitter. Click here to learn more about the campaign.
Mom It Forward and Cool Mom Picks teamed up again for a Twitter social that featured crazy stuff parents did that deserved to be rewarded. Sponsored by Best Western, they gave fantastic and free rewards to parents for their crazy yet fulfilling experiences.
The hashtag used was #GoGetRewarded on the Twittery Party discussions. Click here to learn more about the campaign.
To promote awareness of Hillshire Brands and Safeway, 89 bloggers from the Mom It Forward blogger network participated for the campaign. The participants were given coupons to purchase an assigned Hillshire product and discuss their experience about the product/s and the meals they prepared. The positive feedbacks proved the success of this blog tour. Click here to learn more about the campaign.
'Tis the season to be jolly! Mom It Forward partnered with Jammin' Jammies to bring an adorable, unforgettable, and fun way to celebrate the holiday season.
Jordan Page of FunCheapOrFree.Com, together with her family and friends, showed how fun they commemorated the spirit of Christmas season. Click here to learn more about the campaign.
This campaign enlisted the help of 10 bloggers to sample and review Jimmy Dean varieties. The food bloggers were pleased with the products, they made sure to let their readers know via social media promotions. The reviews/ posts for this campaign were staggered between June and July. Click here to learn more about the campaign.
Mom It Forward partnered with the original American Idol and three-time Grammy winner, Kelly Clarkson, who just released her eighth studio album, Meaning of Life. A blog tour and twitter party campaign were done to spread the word about the album’s music and themes. A series of eNewsletter features as well as a video parody were published to encourage audiences to discuss the #meaningoflife album.
The campaign has reach of 1,199,438 UVMs per Google Analytics and a reach of 7,045,802 reach across social media platforms. Click here to learn more about the campaign.
Kid Things are all about empowering mothers and currently focus on kids clothing and gifting. With this, Mom It Forward partnered with Kid Things and come up with Kid Things #KidThingsGifting 2017 Blog Tour Campaign to promote and try to drum up engagement across social media channels.
1 Blogger participated in the campaign had a total 139,026 UVMs per Google Analytics and reach of 431,004 across social media platforms. Click here to learn more about the campaign.
What better way to get people familiar with a product than to have them experience it in-person? This campaign did just that. Bloggers from across the country hosted in-store live events at T-Mobile stores. Their attendees learned about the products and some even ended up switching carriers. Thanks to blog posts and social media promotions, the brand's products received increased awareness. Click here to learn more about the campaign.
Do you want to learn more about how to partner with us? Please contact us.