Live Events

Do you want the bloggers to have a hands-on experience with your product or service?

If the answer is "yes," then a live event campaign should also be your answer. Live event campaigns are gatherings, offering your target customers a hands-on, educational, and social experience where they get up close and personal with your product(s) and/or service(s).

Live events are a great way to drive buzz, introduce you to influencers, and get product sampling all while building relationships with them. 



Whether you want to have the live event in a store, at a restaurant, at a corporate office, or at another location, the influencer will be a hostess with the mostest. She will get the word out about your product and/or service, plan the event, invite guests, host the event, and spread the word about the product through blog and or video posts and social media.



The best part about live events is that it gets bloggers' hands off the keyboard and onto the product. Since the influencers are connected both online and in their local communities, they can't help but share their love of the product.

Check Out Live Event Campaign Examples
From the 250+ Events We've Organized/Hosted

Breyers Gelato Indulgences Blog Tour & Live Event Campaign:

Mom It Forward enlisted the help of 22 bloggers for both the blog tour and live event campaigns. The bloggers promoted through social media platforms, including pinnable images, campaign hashtags, and a link back to original posts. The efforts paid off after seeing an increase in product awareness. The campaign's live event was a success as well. 

 

Chick-fil-A In-Store Event & Blog Tour Campaign:
 
What is the best way for new items on the menu to get noticed? Have potential customers do a taste test! Chick-fil-A invited bloggers for a series of fun in-store events. The brand was able to achieve it's goals of spreading the news about new food items - thanks to this campaign! 

Fruttare Live Event Campaign:

 

Getting ready for summer means looking for ways to refresh and recharge. Through Mom It Forward, Frutarre promoted their frozen fruit bars through a live event. Bloggers were invited to the event, enjoyed the activities and were handed out Frutarre fruit bar samples!

 

McDonald's Live Event Campaign:
 
Mom It Forward chose five bloggers who are willing to travel to San Jose, CA to participate in a live event campaign. The bloggers visited the factory responsible for food chain's apple slices and other fresh produce. Thanks to the presentation and a tour of the facility, the bloggers were able to successfully get the word out about the healthier options at McDonald's. 

 

TreeTop Blog Tour & Live Event Campaign:
 
Treetop products were sampled by participant bloggers through a live event. They loved the idea of a gathering with other moms and their kids... plus an opportunity to taste test products from a popular juice brand. 

 

KOA Travel Campaign: 

 

What could be a better way to get people to know about KOA campgrounds than having influencers and their families experience it firsthand? This campaign made it happen. Bloggers from the Mom It Forward network were chosen to participate in the event. Together with their families, they made happy memories that will last their lifetime.

Royal Caribbean FAM Trip + Twitter Party From the Sea: 

 

What could be a better way to get people to know about KOA campgrounds than having the participants stay at the place overnight? This campaign made it happen. Bloggers from the Mom It Forward network were chosen to participate in the event. Together with their families, they made happy memories that will last their lifetime.

Universal Orlando Resort FAM Trips + Family Forward Retreat: 

 

What could be a better way to get people to know about KOA campgrounds than having the participants stay at the place overnight? This campaign made it happen. Bloggers from the Mom It Forward network were chosen to participate in the event. Together with their families, they made happy memories that will last their lifetime.

 

T-Mobile In-Store Live Event Campaign: 

 

Bloggers from across the country hosted in-store live events at T-Mobile stores (24 events over a 2-year period). Nearly 1,000  attendees learned about the products and some even ended up switching carriers. The brand enjoyed a ton of earned media, including nearly 100 blog posts, videos, and social media promotion.

Bounce Bursts Blog Tour & Live Event Campaign:
 
This campaign with Bounce Bursts was perfect to get their product out there and have people buzzing about it. Bloggers participated in the live media event hosted by celebrity interior designer, Thom Filicia. From there, they were able to witness first-hand how Bounce Bursts brings the outdoor freshness in their laundry and inside their homes. 

Goldsmith Jeweler's Live Event Campaign: 

 

Orkin collaborated with Mom It Forward to raise awareness about bed bugs and pest control. Through a live event, bloggers were provided with useful information about bed bugs, identifying them and what they can do to get rid of them. 

Hasbro (DohVinci, Play Doh) Family Forward Sponsorship:

The family that plays together stays together. Hasbro helped us experience this in a hands-on way 3 years in a row at Family Forward—a retreat for digital influencers and their entire families in partnership with and on location at Universal Orlando Resort.

 

Attendees joined interactive workshops to design their own creations. In line with the focus of the campaign, parents and their kids had the chance to bond and get creative together. Each year, 350 attendees were beyond happy to participate in such a rewarding and family-focused event. The proof was in the online buzz and earned media.

 

Orkin Live Event Campaign:
 
Orkin collaborated with Mom It Forward to raise awareness about bed bugs and pest control. Through a live event, bloggers were provided with useful information about bed bugs, identifying them and what they can do to get rid of them. 

Swiffer Toddler 2016 Blog Tour + Live Event Campaign:
 
Some of the most successful career professionals attested that their mess-making as a child honed their greatest keys to creativity, critical thinking, language development and sense of responsibility to clean up. Mom It Forward partnered with Swiffer to say "Yes To The Mess". The bloggers who participated in the Blog Tour and Live Event campaign had a total of 6,446,613 Impressions and a reach of 5,950,498 reach across social media platforms. 


Tiny Prints Live Event Campaign:
 
When it comes to cards, a great way to have people see the amazing quality is to get them together during a live event and have a hands-on experience with the product. This campaign did just that. Five bloggers across the country hosted a live event and invited nine of their blogger friends to attend. The campaign resulted in blog posts, social media buzz, great times, fond memories, and loyal Tiny Prints customers. 

Do you want to learn more about live events?
Please be sure to contact us.

Aveda In-Store Live Event Campaign:
 
What better way to familiarize people with a product than to have them experience it in-person? The Aveda Summer Solutions campaign did just that.

Bloggers in 11 markets across the US hosted events at Aveda stores. Guests learned about Aveda's products while getting spa treatments/sampling them. Even though the cash registers were initially closed, the products were in such high demand during the events that stores made it possible for attendees to purchase their favorite products. Live social media reporting and post-event blog and social media posts drove incredible brand buzz.
 

Invisalign Blog Tour + Live Event:
 
Mom It Forward organized "What Makes You Smile" themed events for Invisalign in Baltimore and San Antonio. Influencers learned photography skills while receiving helpful information about orthodontia and the benefits of Invisalign they later blogged about. 

 

Children's Miracle Network Hospitals Family Forward Sponsorship:

Children's Miracle Network Hospitals joined our annual Family Forward retreat for digital influencers and their families. 350 attendees ages 0-72 completed a mission to help children at local children's hospitals. Mission activities included writing/decorating cards to/for hospital patients, preparing overnight kits for parents, and dressing up and snapping family photos in Children's Miracle Network Hospitals super hero capes and masks. This not only benefitted the children, but also the brand from an  incredibly rich and well branded social sharing opportunity.

Huggies "Every Little Bottom" Diaper Bank Live Event Campaign:

 

This campaign raised awareness about one of the more alarming issues in the United States—diaper need. Parenting bloggers in cities across the US rallied by leading diaper drives with influencers in their communities and then donating the diapers to a diaper bank in their area. They documented their experience and wrote educational posts to increase online awareness.

Libby's / Habitat for Humanity Campaign:

Bloggers from the Mom It Forward network, together with Libby's and Habitat for Humanity, focused on the theme: "Bringing Families Together, One Meal at a Time." Libby's goal was to raise awareness about the importance of having meals together, and how it can improve and strengthen the family bond. Influencers participated in home builds and recipients of the homes moved in with a stocked pantry full of fruits and vegetables from Libby's.

OfficeMax "Adopt A Classroom" Campaign: 

 

Mom It Forward influencers hosted 32 events in locations around the nation to raise school supplies and cash donations. Attendees at each event worked together to identify a teacher in need in their local area and provided her with the supplies and cash for her classroom. More than 600 influencers attended in an effort to erase out-of-pocket teacher spending.

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