Do you represent a consumer goods brand?

We love partnering with consumer goods brands in a variety of ways in order to help increase awareness about the products and services. We have partnered with consumer goods brands that span from vacuum cleaners to air filters—you name it, we welcome the opportunity to help get your products in the hands of social media influencers in order to have them spread the word.

 

Ambassador programs, blog tours, in-home or in-store live events, and Twitter parties are just some of the ways that we can partner with you. Learn more about our past partnerships and how we collaborated to generate excitement about the products/services, as well as to increase awareness:

 

3M Filtrete Blog Tour Campaign:

 

This campaign was all about having women women take charge of switching out their filters to show other mom bloggers how simple the process is. This campaign wanted to show women how simple it is for them to do this task themselves. In order to accomplish this task, bloggers were sent product and wrote two posts that focused on different topics. Through blog posts and social media promotions, bloggers were able to create brand awareness, as well as share their stories. Click here to learn more about the campaign.

 

BISSELL Blog Tour Campaign:

 

Parenting and lifestyle bloggers received the product and wrote about their user experience. Using blog posts, social media promotions, and reviews on e-commerce sites, this campaign helped to build new-product awareness for an existing brand, as well as generate instant buzz and convert bloggers' fans into brand customers. Click here to learn more about this campaign.

 

BODYARMOR LYTE Blog Tour Campaign:

Mom It Forward partnered with BODYARMOR Lyte by enlisting the help of 40 bloggers. The campaign sought to highlight how the drink helps in enjoying and active and healthy lifestyleClick here to learn more about this campaign.

BODYARMOR Sam's Club Blog Tour Campaign:

Mom It Forward partnered with BODYARMOR by enlisting the help of 14 bloggers. The campaign sought to provide consumers a healthier alternative to traditional sports drinks. Click here to learn more about this campaign.

BODYARMOR Summer 2017 Blog Tour Campaign:

Mom It Forward and BODYARMOR teamed up again this year by enlisting the help of 81 bloggers. The massive campaign aimed to drive online buzz on the importance of keeping the kids hydrated in the summer heat. Click here to learn more about this campaign.

Bona Twitter Party Campaign:

 

Bona teamed up with Mom it Forward for a twitter party that highlighted Bona PowerfulPlus. Bona's most powerful cleaning system innovated specifically for hard floors. A Giveaway post, RSVP post and social media promotions were done leading up to Twitter party in order to promote the event and increase awareness. Collectively, the campaign generated 5,580 tweets and a massive 105,189,357 impressions on Twitter. Click here to learn more about the campaign.

Bounce Ambassador Campaign:

 

Instead of the typical review campaign, this campaign took a different approach on how to get people to talk about Bounce dryer sheets. Seven bloggers wrote three posts each and the posts were dedicated to a different theme, all of which discussed how to #BounceBack from life's hiccups. From social media activity to Vines, this campaign generated a lot of buzz and was extremely "feel good" since bloggers and readers shared #BounceBack stories. Click here to learn more about this campaign.

 

Bounce Bursts Blog Tour & Live Event Campaign:

 

This campaign with Bounce Bursts was perfect to get their product out there and
have people buzzing about it. Bloggers participated in the live media event hosted
by celebrity interior designer, Thom Filicia. From there, they were able to witness
first-hand how Bounce Bursts brings the outdoor freshness in their laundry and
inside their homes. Click here to learn more about the campaign. 

 

Downy Blog Tour + Twitter Party Campaign:

 

Downy collaborated with Mom It Forward to promote their Sweet Dreams Collection and tied it up with an interesting theme. The overall review of the products was positive and social media highlighted these amazing features for further promotions. Click here to learn more about the campaign.  

Farmland - FFA Partnership 2017 Blog Tour Campaign:

Mom It Forward teamed up with Farmland and FFA Organization to spread awareness of FFA's joint venture and donation programs. With every Farmland item purchased, Farmland donated $0.10 to FFA, up to $75,000, to support the future of agriculture. Click here to learn more about the campaign.

First Alert Super Prepared Family 2017 Blog Tour Campaign:

October was Fire Prevention Month and with it came the opportunity to help families learn what to do in case of an emergency. Mom It Forward partnered with First Alert to help families become super prepared families through informative blog and social media posts. The goal was to spread awareness about home fire safety. Click here to learn more about the campaign.

First Alert #COSafety 2018 Blog Tour Campaign:

January was the National Carbon Monoxide Safety Month where Mom It Forward partnered with First Alert to spread awareness about CO Poisoning in homes of families in the United States. Through informative blogs and social media posts, the goal to remind families of safety measures and to practice preparedness by installing First Alert alarms, was achieved. Click here to learn more about the campaign.

Grass Seed-USA Blog Tour + Twitter Party Campaign:

Grass is always greener on your side! A blog tour and twitter party were held on August and September of 2016 respectively to educate and inform consumers on the importance of growing and maintaining healthy a turf. The bloggers who participated in the blog tour campaign had a total of 241,603 UVMs per Google Analytics and a reach of 911,517 reach across social media platforms.  While the twitter party gathered a massive impressions of 58,314,998 from 225 twitter-participants. Click here to learn more about the campaign.

Grass Seed Fall 2016 and Spring 2017 Blog Tour Campaign:

Mom It Forward partnered with Grass Seed to raise awareness on the importance of maintaining a beautiful, green lawn all year round. Two blog tour campaigns were held during the seasons of Fall 2016 and Spring 2017. Click here to learn more about the campaign.

 

Hallmark 2015 Blog Tour

 

Tis the season for savings. The bloggers were tasked to create one blog post each on various social media platforms to inform the readers about the great deals on holiday gifts Hallmark has in store for them. Click here to learn more about the campaign.

Handsome Brook Farm Blog Tour Campaign

Pasture raised eggs can contain 2 times more Omega 3’s, 38% more vitamin A and 23% vitamin E than conventionally raised eggs. Like Handsome Brook Farm, eggs are pasture raised and organic which you can definitely taste the difference from all other eggs. With these helpful facts, Mom It Forward worked with Handsome Brook Farm and featured delicious and healthy recipes perfect for any meal. Click here to learn more about the campaign.

 

IKEA Blog Tour Campaign: 

 

The IKEA Blog Tour Campaign was a collaborative work to promote their products, as well as their program called 'First 59'. The challenge was for the bloggers to identify and write about what stresses them during the first hour in the morning. They also need to write a follow-up post and discuss the IKEA products they purchased and promote posts across Twitter, Facebook and Pinterest. Click here to learn more about this campaign.

 

Kelly Blue Book 2017 Blog Tour Campaign: 

Kelly Blue Book has named its list of the 12 Best Family Cars of 2017 and Mom It Forward Media teamed up with Kelly Blue Book to spread the word. The campaign sought to showcase tips on how to buy and sell cars as well as how to find the perfect family cars.  Click here to learn more about this campaign.

Loveland Living Planet Aquarium 2017 Blog Tour Campaign:

Mom It Forward collaborated with Loveland Living Planet Aquarium to spread awareness about Utah's perfect staycation activity for Spring break.  Five bloggers, with their respective families, got the chance to visit the aquarium and documented their adventures. Click here to learn more about this campaign.

Loveland Living Planet Aquarium #AquariumSummer Blog Tour Campaign:

Mom It Forward  and Loveland Living Planet Aquarium teamed up to generate social media buzz to the families, sightseers, and tourists through a blog tour campaign. This expedition proved that passports may not be needed to visit places and witness creatures from various habitats. Click here to learn more about the campaign.

Marpac Blog Tour Campaign:

 

The Marpac campaign was staggered over the course of a few months. The first 30 blog tour participants published during the early months of the campaign and had a slight holiday angle, either based on gift giving or sleep trouble due to holiday stress, travel or festivities. The remaining 20 published their posts during the second half of the campaign and focused on starting the new year on the right foot by developing a healthy sleep routine for themselves and their babies. All bloggers were required to promote the blog post on social media at least twice. Click here to learn more about this campaign.

 

Mattress Firm Blog Tour Campaign:

 

The goal of the blog tour with Mattress Firm was to raise awareness about the woes of pregnancy. Mom bloggers who participated in the campaign and the giveaway contest were excited to share their stories and post photos. Click here to learn more about the campaign.

Mattress Firm #MFFKVictories Blog Tour and Instagram Blitz:

Mom It Forward collaborated with Mattress Firm to drive foster care awareness through an Instagram Blitz and Blog Tour Campaign. As part of the campaign, 8 Instagrammers and one blogger, Your Modern Family, participated in the promotion and giveaway. The campaign was able to generate a total of 1,700,000 UVMs per Google Analytics and a reach of 3,842,185 across social media platforms. Click here to learn more about the campaign.

O-Cedar Back-to-School 2016 Blog Tour Campaign:

With the kids out of the house and at school, parents have more time to quick or deep clean their hard floors. Mom It Forward partnered with O-Cedar by enlisting the help of 4 bloggers to discuss about their home cleaning routines with their kids go back to school. Click here to learn more about the campaign.

O-Cedar Spring 2017 Blog Tour Campaign:

Mom It Forward and O-Cedar teamed-up to drive an online campaign about cleaning routine tips this spring season with O-Cedar's EasyWring Spin Mop & Bucket System.  Click here to learn more about the campaign.

O-Cedar Summer Slime 2017 Blog Tour Campaign:

Mom It Forward and O-Cedar collaborated to generate social media buzz  via a blog tour campaign. The campaign presented the bloggers' favorite slime recipe and quick tips about how to clean up DIY messes. Click here to learn more about the campaign.

 

Orkin Blog Tour Campaign:

 

This blog tour with Orkin was done timely for the holidays. Bloggers wrote posts according to designated theme and incorporate the brand's campaign message points. Click here to learn more about the bug-free holiday campaign.  

 

Orkin Live Event Campaign:

 

Orkin collaborated with Mom It Forward to raise awareness about bed bugs and pest control. Through a live event, bloggers were provided with useful information about bed bugs, identifying them and what they can do to get rid of them. Click here to learn more about the campaign. 

 

Parrot Uncle 2015 Blog Tour Campaign:

 

Mom It Forward partnered with Parrot Uncle by enlisting the help of 2 bloggers. The campaign is focused on the brand's  affordable light fixtures and its services. The bloggers who participated in the campaign had a total of 2,300,000 UVMs per Google Analytics and a collective blog and social media reach of 2,587,016. Click here to learn more about the bug-free holiday campaign.  

 

Playtex Baby 2015 Blog Tour Campaign:

 

A parent's understanding of the best nipple for their child comes from knowing which nipple fits in each stage of development. Mom It Forward partnered with Playtex by enlisting the help of 5 bloggers in spreading the simple solution for finding the right bottle/nipple for baby. Click here to learn more about the bug-free holiday campaign.  

 

Shutterfly Halloween Video Blog Tour:

 

It's a pleasure to document holidays throughout the years and Halloween celebration is not something to be missed. Mom It Forward Media partnered with Shutterfly by having bloggers from the Mom It Forward Blogger Network participate in a Howl-O-Ween Photo/Video Contest. Click here to learn more about the campaign.

 

Shutterfly Home Decor Ambassador Program:

 

In order to help spread the word about the Shutterfly Home Decor line, three influential craft bloggers from the Mom It Forward Blogger Network served as Shutterfly Ambassadors over the course of seven months. Through blog posts, projects, and social media promotions, the bloggers help build awareness and get people excited about the product line. Click here to learn more about this campaign. 

 

Shutterfly Home Decor Ambassador Program Part II:

 

Mom It Forward teamed up with Shutterfly by enlisting the help of 6 bloggers for the second leg of the Home Decor product line drive. The bloggers who participated in the campaign had a total of 7,780,611 UVMs per Google Analytics and a reach of 13,019,019 reach across social media platforms. An exciting prize awaits for the lucky giveaway winner. Click here to learn more about this campaign. 

 

 

Shutterfly Winter 2012 Live Event Campaign:

 

Holidays are about savoring moments that matter most. Mom It Forward teamed up with Shutterfly to ensure that all the best memories will be documented. The campaign is in support of the products and services that Shutterfly are promoting during the upcoming holiday season. Click here to learn more about this campaign.

 

Sleep Number - Sleep IQ Kids Blog Tour Campaign:

 

The campaign with Sleep Number was all about promoting their SleepIQ Kids mattress and have people talk about the product, its features and benefits. Thirteen bloggers took part of the blog tour and successfully delivered well-written, authentic content to excite their readers about the product. Click here to learn more about the campaign. 

Sleep Number 2017 Twitter Party:

Research shows that a person spends one-third of their life in bed, Mom It Forward partnered Sleep Number to chat about spring break and sleep. The campaign collected a massive total of 109,327,218 twitter impressions from 586 participants. Click here to learn more about the campaign.

 

Snapfish Live Event and Blog Tour Campaign:

 

Snapfish's "Your Creative Lens on Life" targets to create a party fun and a lasting memory of a special event or milestone celebration, create a party photo booth and book in this holiday season. Click here to learn more about the campaign.

 

StayMade Blog Tour Campaign:

 

When it comes to bedding solution for kids, choose StayMade. The blog tour enlisted eight bloggers and all of them loved the product, and admired how it can easily encourage kids to make their own beds. Social media promotions and the blog posts greatly contributed to the success of the campaign. Click here to learn more about the campaign.

 

Swiffer Toddler 2016 Blog Tour + Live Event Campaign:

 

Some of the most successful career professionals attested that their mess-making as a child honed their greatest keys to creativity, critical thinking, language development and sense of responsibility to clean up. Mom It Forward partnered with Swiffer to say "Yes To The Mess". The bloggers who participated in the Blog Tour and Live Event campaign had a total of 6,446,613 Impressions and a reach of 5,950,498 reach across social media platforms. Click here to learn more about the campaign.

Tiny Prints Live Event Campaign:

 

When it comes to cards, a great way to have people see the amazing quality is to get them together during a live event and have a hands-on experience with the product. This campaign did just that. Five bloggers across the country hosted a live event and invited nine of their blogger friends to attend. The campaign resulted in blog posts, social media buzz, great times, fond memories, and loyal Tiny Prints customers. Click here to learn more about this campaign. 

Tradewinds Tea 2017 Blog Tour Campaign:

The campaign sought to highlight the special moments of your life - moments you relax with the family & friends, and the ones you steal for yourself.  The bloggers who participated in the campaign had a total of 1,962,220 UVMs per Google Analytics and a reach of 1,689,616 reach across social media platforms. Click here to learn more about the campaign.

 

 

Do you want to learn more about how to partner with us? Please contact us.

Consumer Goods Brands:

Past Consumer Goods Clients:
Farmland
Farmland
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BODYARMOR
BODYARMOR
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737025010263 (1)
737025010263 (1)
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Bounce
Bounce
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Downy
Downy
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Farmland
Farmland
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First Alert
First Alert
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Grass Seed -USA
Grass Seed -USA
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Hallmark
Hallmark
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Ikea
Ikea
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Kelly Blue Book
Kelly Blue Book
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marpac
marpac
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mattress firm
mattress firm
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O-Cedar
O-Cedar
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Orkin
Orkin
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