From ambassador programs to YouTube videos and all the influencer marketing tactics in between, how do you know which campaign inclusions are right for your brand? Getting sidetracked by what’s new, trendy, or even by what has “always been done before” can steer well meaning brands away from tactics that will drive real results.

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Remembering that influencer marketing is nothing without the influencers is critical in building long-lasting relationships with bloggers, Instagrammers, YouTubers, etc. Keeping a few things in mind at the outset of and during influencer marketing campaigns will lead to stronger relationships, higher quality deliverables, and relationships...

When managing an influencer marketing campaign, knowing and following the dos and don’ts can be the difference between achieving a winning campaign or not.

This post, designed to share influencer marketing campaign management best practices, is the fourth in our “Comprehensive Guide to Influencer Marketing” 6-part series in which we discuss...

Crafting campaigns may get your creative juices flowing, but without focusing on results for your next sure-to-be-award-winning campaign, you’re not likely to improve your company’s bottom line. So, how can you maximize creativity while adhering to strategy and following a process?

This post, designed to help you create results-driven influ...

When it comes to influencer marketing, have you ever been tempted to skip right over the planning and start brainstorming your next sure-to-go-viral campaign? If you have, then you are not alone. Talking tactics is a much sexier albeit distracting first step than, say, waiting around to come to consensus on goals and budget.

What sets apart...

Whether you have a solid influencer marketing strategy in place, want to improve your current plan, or are looking to create your very first one, prepare before developing an influencer marketing plan so you can enjoy influencer marketing campaigns that deliver results later.

This post, designed to help you get all the pieces and parts in p...

Should you do a Facebook Live? Maybe an Instagram story? What about a Snapchat or Periscope? Your head might be spinning and filling with a lot of questions about which live streaming platform you should pick for you and/or your clients.

This post is about helping you pick the right platform to reach your campaign’s and/or client’s goals....

You've successfully produced your well-planned Google Plus Hangout on Air and you're wanting to ensure that the buzz you've created doesn't die down. You've facilitated your Google Plus Hangout on Air without any technical difficulties and you've taken all the steps to ensure you encouraged engagement with all of your attendees. Now that y...

Whether the Chewbacca Mask Mom helped you belly laugh or made you scratch your head as you wondered what the hype was all about, the nearly 160MM views, 3.4MM likes, and 3.5MM shares it has generated put Facebook Live on the map in a big way. Live streaming is now the new black in social media and brands can score big by incorporating it i...